Elf on the Shelf and Friends are Here

elf on the shelf girl and boy

We are pleased that Elf on Shelf, both the boy and girl elf, are available at Alphabet Soup. We also have the lacy dress for the girl elf, and we have the reindeer just released this year as part of the Elf Pets line! They are all very cute and your child will love the Elf on the Shelf tradition. If you are not familiar with the Elf on the Shelf, it is a small […] Read more »

Franklin Fall Festival

Downtown Franklin, Virginia will be the place to be on October 3rd and October 4th! It’s time for the Franklin Fall Festival! Friday, Oct. 3rd This is the first day of Fall Festival with great sales at Alphabet Soup, so make sure you stop by the store. We will also have a drawing for a Vera Bradley bag. The other things that will be going on are: Gates open at Barrett’s Landing 6:00pm Opening Band […] Read more »

Easter Eggs & the Bunny

Easter Bunny

This week will be another fun week at Alphabet Soup. All week long, starting Monday, you are invited to come in and find the Easter Egg. Find it and win a prize. There is never any purchase necessary to take part in our treasure hunts. They are a fun event to encourage people to come in and browse the store for the hidden item (this time it’s an Easter Egg), and if you find it, […] Read more »

Paying it Forward

We have such nice customers! As you might know we are running a contest right now in which our customers can come into the store and look for a special heart. If they find it, the customer wins a prize. You can too! Just come into the store and find the heart. Hint: think spring weddings. Back to the fact that we have nice customers. Today, we had two shoppers browsing in Alphabet Soup. Both […] Read more »

Win Prizes! Find the Heart!

That’s right, those of you who remember “Find the Angel” will know that Eula has instigated another treasure hunt in honor of Valentine’s Day. From now until February 14th, if you come into the store and find the HEART, you will receive a prize. The prize will change each day so you have multiple opportunities to browse the store and find the prize. In fact, we’ve already had a winner. Cathi Bidwell won the first […] Read more »

Angel Treasure Hunt Winners

We hope everyone had fun with the Find the Angel treasure hunt at Alphabet Soup as part of our Twelve Days of Christmas event. We had six lucky winners: Cathi Bidwell, Debbie Denson, Mandy Hall, Nancy Cornwell, Rachel Belmonte, and Robin Burgess. We hope each of you enjoyed your prizes and that you and yours had a very Merry Christmas. Read more »

Find the Angel


We’re going to celebrate 12 days of Christmas by having a treasure hunt. Stop in the store beginning December 10th and see if you can find the Angel figurine because inside of it will be a special treasure just for you. Each time someone finds it, we will put a new treasure inside so the next person can find it. Each day there will be at least one extra-special treasure for one lucky person and […] Read more »

Mother’s Day

Your gift of choice for mom, May 2 – 11. Just in time for Mother’s Day! Receive $20 off your choice of a Vera Bradley Convertible Baby Bag, Weekender or Three-O-Tote. Available in a variety of colors. Alphabet Soup has many gifts to offer for your special Mom so come on down and pick out something real pretty and we’ll wrap it so beautiful at no charge to you. We like to see our gifts […] Read more »